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Thayer Lodging Group Privacy Policy

This Privacy Policy was last updated on June 18, 2012.

Thayer Lodging Group Inc. (“TLG”, “we” or “our”), owns and operates the websites located at,;;;;;;;;; and (each a “Site” and collectively “the Sites”).

TLG respects and is committed to protecting the privacy of our users. To demonstrate our commitment to safeguarding your privacy, we have created this Privacy Policy to explain how we collect information about you through our sites and how we use such information. In order to fully understand our privacy practices, we encourage you to read this Privacy Policy. This Policy applies to information we collect about you on or through the Sites.

We strive to provide you with an Internet experience that delivers the information, resources and services that are most relevant to you. To achieve this goal, part of the operation of our Sites includes the gathering of certain types of information about Site users.

Information We Collect About You

This Privacy Policy covers the two types of information we gather on our Sites, personal and aggregated. The term “personal information” refers to data you voluntarily provide to us in connection with your use of our Sites and services that identify you and/or your company, including, for example, your name, e-mail address, phone number, company affiliation, physical address and/or certain other personal information. The term “aggregated data” refers to general, abstracted information regarding visitors and users of our Sites, including traffic patterns, number of visits to certain pages, visits from other websites or to third-party websites linked to our Sites, use of particular services or features on the Sites or on other websites reached through our Sites.

How We Use Your Personal Information

We take care to ensure that your personal information is not used in a manner that is unknown or disagreeable to you. You may wish to submit an information request about one of our hotels, participate in one of our promotions, or subscribe to our e-mail or postal lists. To facilitate your request, we may ask for certain necessary personal information. Should you provide it, we will only use it for the purpose specified on the information-gathering form.

Information collected on our Sites may be used to:

  • Create customer profiles
  • Register you as a hotel guest
  • Plan and purchase hotel accommodations
  • Enter your email in our promotions or sweepstakes
  • Send marketing communications or surveys to you
  • Respond to your questions or suggestions
  • Improve the quality of our Sites

All online forms will provide an opt-out button to allow you to choose not to participate in hotel lists and future online marketing. In deciding whether or not to join such lists, please note the hotel lists are only used for an individual hotel brand’s purposes or in joint promotions with a hotel brand partner. We do not sell, rent or share any of your personal information with any other third parties without your consent, nor do we use it for unapproved commercial purposes. You may request to be removed from our lists at any time. All emails distributed to our lists will contain easy, online access to unsubscribe. You may either follow the directions to unsubscribe or send an email requesting removal of your information to .

How We Use Aggregated Information

We are constantly improving the Sites and adding new features and services. We monitor aggregated data regarding use of the Sites for marketing purposes and to study, improve and promote use of the Sites. In connection with such purposes, we may share aggregated data with third parties collectively and in an anonymous manner. Disclosure of aggregated data does not reveal personal information about individual Site users.

Secure Reservations

If you decide to make an online reservation on a Site, you will be linked to a reservation interface housed on the site of and operated by the specific hotel brand (such as Marriott, Hilton, Doubletree or Wyndham). While it appears that the reservation interface pages are part of our Site, the Booking Engine is in fact provided by each individual hotel brand, and the Privacy Policy at the hotel brand’s site governs the treatment of your personal information throughout the reservation process. For example, if you choose to book a hotel room on one of our Sites, you will be taken to that brand’s site, and your actions and the Privacy Policy on that brand’s site will govern the use of your personal information. Of course, our hotel brand partners are extremely concerned with protecting your privacy and ensuring the security of your personal information. Please review the Privacy Policy on the relevant hotel brand’s site before submitting your personal information.

Protecting your Information; Security

We want you to feel comfortable about using our Sites for your travel, so we have implemented a security program to keep information that is stored in our systems protected from unauthorized access. Our Sites are hosted in a secure environment. The Site servers/systems are configured with data encryption technologies and industry-standard firewalls. When you enter personal information, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.

Withdrawing Consent to Use or Changing your Personal Information

If, after permitting use of your personal information, you later decide that you no longer want to be included on our lists, or otherwise be contacted by TLG or the Sites, you do not want TLG to use your personal information in the manner disclosed in this Privacy Policy or at the Site, simply tell us by sending an e-mail to  or by clicking on the “Unsubscribe” button at the bottom of our email communication to you.

You may change or modify your personal information that is out of date or inaccurate by filling out a new form on the Site, or by going back to your confirmation email that your receive when registering on the Site and choosing the option to modify your information.

Exceptions to this Privacy Policy

Except as described in this Privacy Policy, we will not use or disclose your personal information, except to the extent we believe release is appropriate to comply with the law; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of TLG, our hotel brands, our users, or others. In addition, if all or part of TLG is sold or merged into another entity, the information we have about you may be transferred to a third party as part of that transaction. We will take steps to assure that no personal information that is transferred will be used or shared in a manner inconsistent with this Privacy Policy without your consent. However, in the event of a sale or merger, your continued use of the Sites or any our services signifies your agreement to be bound by the privacy policy and other applicable terms of the subsequent owner.

Use of Cookies and Pixels

To enable features on the Sites, We may assign one or more “cookies” to your Internet browser. Cookies, among other things, speed navigation through our Sites, keep track of information so that you do not have to re-enter it each time you visit our Sites, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer's hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of user.

In addition, we use transparent “gif” files (also called "pixels") to help manage online advertising. Ordinarily our advertising management partners provide the pixels. These files enable an advertising partner to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. Our advertising partners’ use of cookies and pixels is discussed below.

We use cookies and pixels to collect and maintain aggregate information about Site use. While in the process of browsing our Sites, you supply non-personal information, such as the type of destination you're exploring, which pages you view, etc. We use this aggregated data only in the ways explained in this Privacy Policy. We do not connect aggregated data to individuals’ names, addresses, or other identifying information.

You have the ability to accept or decline cookies. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to take advantage of some of the Sites’ features that depend on cookies, and some advertising preferences that are dependent on cookies may not be able to be respected.

If you choose to accept cookies, you also have the ability to later delete cookies that you have accepted. In Internet Explorer 7, you can delete cookies by selecting “Tools”, “Delete browsing history” and clicking the “Delete Cookies” button. If you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated.

Third-Party Advertising and Links to Other Websites

Our site includes third-party advertising and links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites.

These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our Sites directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalize advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative  offers useful information about Internet advertising companies (also called "ad networks" or "network advertisers"), including information about how to opt-out of their information collection.

Children's Privacy & Parental Consent

This Site is not designed or intended for use by children under the age of 13. Should we become aware that we inadvertently acquired personal information or other data from users under the age of 13, we will delete the information as soon as possible.

Your Consent To This Privacy Policy

Use of the Sites constitutes your consent, as well as the consent of the company for whom you use the Sites and whose information you submit (if any), to the terms of this Privacy Policy, including the collection and use of your information by us, as described in this Privacy Policy. Please do not submit the personal information of other individuals unless you are authorized to do so.

Changes to this Privacy Policy

We reserve the right to change this Privacy Policy at any time. When we post changes to this Privacy Policy, we will revise the “last updated” date at the top of this page. Changes will always be prospective, not retroactive. Should we make any material changes to this Privacy Policy that alter the use of your personal information, we will notify you of such change by email. In that email, you will be provided with the opportunity to have your information deleted from our database. If you have questions about this Privacy Policy or how we use your personal information, please contact us at .



  • User privacy and data protection are human rights
  • We have a duty of care to the people within our data
  • Data is a liability, it should only be collected and processed when absolutely necessary
  • We loathe spam as much as you do!
  • We will never sell, rent or otherwise distribute or make public your personal information


Along with our business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:
EU General Data Protection Regulation 2018 (GDPR)


This website collects and uses personal information for the following reasons:


Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.
Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer's IP address, which could be used to personally identify you, but Google does not grant us access to this. We consider Google to be a third party data processor ( see section below ).

GA makes use of cookies, details of which can be found on Google's developer guides. Our website uses the analytics.js implementation of GA. Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
In addition to Google Analytics, this website may collect information (held in the public domain) attributed to the IP address of the computer or device that is being used to access it.


Should you choose to add a comment to any posts that we have published on blog sites, the name and email address you enter with your comment will be saved to this website's database, along with your computer's IP address and the time and date that you submitted the comment. This information is only used to identify you as a contributor to the comment section of the respective blog post and is not passed on to any of the third party data processors detailed below. Only your name and email address that you supplied will be shown on the public-facing website.

Your comments and it's associated personal data will remain on this site until we see fit to either

  • remove the comment or
  • remove the blog post. Should you wish to have the comment and it's associated personal data deleted, please email us here  using the email address that you commented with.

If you are under 16 years of age you MUST obtain parental consent before posting a comment on our blog.

NOTE: You should avoid entering personally identifiable information to the actual comment field of any blog post comments that you submit on this website.


Should you choose to contact us using the contact form on our Contact us page, none of the data that you supply will be stored by this website or passed to / be processed by any of the third party data processors defined in section below . Instead the data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP) . Our SMTP servers are protected by TLS  (sometimes known as SSL) meaning that the email content is encrypted before being sent across the internet. The email content is then decrypted by our local computers and devices.


If you choose to join our email newsletter, the email address that you submit to us will be forwarded to Benchmark  who provide us with email marketing services. We consider Benchmark to be a third party data processor ( see section below ). The email address that you submit will not be stored within this website's own database or in any of our internal computer systems.

Your email address will remain within Benchmark's database for as long as we continue to use Benchmark's services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.

If you are under 16 years of age you MUST obtain parental consent before joining email newsletter.


We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in section above .


This policy covers the use of cookies and other technologies. The types of cookies we use fall into 3 categories:


These are vital for the running of our services on our websites and apps. Without the use of these cookies parts of our websites would not function. For example, session cookies allows a navigation experience that is consistent and optimal to user's network speed and choice of device.


These collect information about your use of our websites and apps, and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally these cookies allow us to see overall patterns of usage at an aggregated level.


We use these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online adverts based your previous web browsing activity. Cookies are placed on your browser which will remember the websites you have visited. Advertising based on what you have been looking at is then displayed to you when you visit websites who use the same advertising networks.

We may also use cookies and similar technologies to provide you with adverts based on your location, offers you click on, and other similar interactions with our websites and apps.


We will report any unlawful data breach of this website's database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.


This privacy policy may change from time to time to conform with legislation and/or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.