Episode 06 | Unified Event Intelligence Explained

EMCME's Jody Wallace, sits down with Cvent Founder and CEO, Reggie Aggarwal, to discuss the evolution of event technology, a 22-year partnership, and the role AI is playing in the future of events.

Explore the difference between vendors and strategic partners, and why that distinction can make or break your event success.

This episode breaks down how human‑to‑human interaction directly influences sales, loyalty, culture, and long‑term business results.

EMC Meetings & Events breaks down how aligning marketing, sales, and finance around shared goals transforms events into a growth engine.

This article explores how event strategy has changed, why ROI must go beyond vanity metrics, and how organizations can use events as a true growth lever.