A large financial technology company needed a way to host a facilitated discussion with key product leaders and c-level executives. They had limited time to plan and produce the event with speakers located all over the globe. Also, the meeting needed to be exclusive to those invited only. EMC Meetings and Events was requested to project manage to ensure that the attendee understood the exclusiveness of the invitation and manage an intimate, engaging event on the Zoom platform.
- • Hand sent invitations via sales reps instead of mass emailing attendees to personalize experience.
- • Created a customized registration site and personally registered many of the attendees
- • Ensured speakers were properly rehearsed and familiar with the technology
- • Provided guided technology support to ensure attendees could access
- • Engaged moderator to help transition between speakers and audience
- •Doubled the expected attendance
- •Active audience participation
- •Engaged audience during Q&A
- •Recorded webinar for attendees
- •Created Q&A document to share post event
- •Repeated event with additional content
- •Audience was extremely interested and led to the development of a multi-series webinar